Improving customer decisions in web-based e-commerce through guerrilla modding

Journal
Nature Machine Intelligence
Type
journal article
Date Issued
2021-12-15
Author(s)
Fuchs, Klaus
Lian, Jie
DOI
Abstract
The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Springer
Volume
3
Start page
1008
End page
1010
Official URL
URL
Subject(s)

computer science

health sciences

Division(s)

ICS - Institute of Co...

Eprints ID
265317
File(s)
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Thumbnail Image

open.access

Name

Mayer-GuerrillaModding-2021.pdf

Size

1.54 MB

Format

Adobe PDF

Checksum (MD5)

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