Repository logo
  • English
  • Deutsch
Log In
or
  1. Home
  2. HSG CRIS
  3. HSG Publications
  4. Keep them alive! Design and Evaluation of the "Community Fostering Reference Model"
 
  • Details

Keep them alive! Design and Evaluation of the "Community Fostering Reference Model"

Journal
Business & information systems engineering (BISE)
ISSN
2363-7005
ISSN-Digital
1867-0202
Type
journal article
Date Issued
2017-10-18
Author(s)
Bretschneider, Ulrich
Hartmann, Marco
Leimeister, Jan Marco  
DOI
10.1007/s12599-017-0500-6
Research Team
IWI6
Abstract
Firms host online communities for commercial purposes, for example in order to integrate customers into ideation for new product development. The success of these firm-hosted online communities depends entirely on the cooperation of a high number of customers that constantly produce valuable knowledge for firms. However, in practice, the majority of successfully implemented communities
suffers from stagnation and even a decrease of member activities over time. Literature provides numerous guidelines on how to build and launch these online communities. While these models describe the initial steps of acquiring and activating a community base from scratch very well and explicitly, they neglect continuous member activation and acquistion after a successful launch. Against this background, the authors propose the Community
Fostering Reference Model (CoFoRM), which represents a set of general procedures and instruments to continuously foster member activity. In this paper, the authors present the theory-driven design as well as the evaluation of the CoFoRM in a practical use setting. The evaluation results reveal that the CoFoRM represents a valuable instrument in the daily working routine of community managers, since it efficiently helps activating community members especially in the late phases of a community’s lifecycle.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
60
Number
6
Start page
493
End page
511
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101876
Subject(s)

other research area

business studies

Division(s)

IWI - Institute of In...

Eprints ID
249167
File(s)
Loading...
Thumbnail Image

open.access

Name

JML_685.pdf

Size

1.28 MB

Format

Adobe PDF

Checksum (MD5)

9a01da0d18e368037c6808fc4c92880b

here you can find instructions and news.

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science

  • Privacy policy
  • End User Agreement
  • Send Feedback