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  4. Digital Servitization Barriers of Medical Technology Firms: An Exploratory Study
 
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Digital Servitization Barriers of Medical Technology Firms: An Exploratory Study

Journal
Smart Services Summit
ISSN
2196-8705
ISSN-Digital
2196-8713
Type
book section
Date Issued
2022-04-27
Author(s)
Rösler, Jonathan Paulus
Eugster, Patrick
Tienken, Christoph  
Friedli, Thomas  
DOI
10.1007/978-3-030-97042-0_1
Abstract (De)
Digital transformation creates tremendous innovation opportunities for medical technology firms. By offering digital services, medical technology firms can support healthcare providers to improve the efficiency and outcomes of care delivery. The shift towards digital-enabled services business models is referred to as digital servitization. However, digital servitization in healthcare is still in its infancy and many medical technology firms struggle to successfully develop and commercialize digital services. As existing research on the topic is scarce, this study investigates the prevailing barriers to digital servitization for medical technology firms. Interviews were conducted with 11 executives of medical technology firms. As a result, 5 key dimensions of digital servitization barriers were identified. This study contributes to current research in digital servitization literature by investigating digital servitization barriers in healthcare. The findings of this paper suggest that medical technology firms need to develop distinct organizational capabilities to overcome these healthcare ecosystem-specific barriers, taking the varied interests of all stakeholders involved into account.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Smart Services Summit 2022
Publisher
Springer
Publisher place
Cham
Start page
3
End page
11
Pages
168
Official URL
https://link.springer.com/chapter/10.1007/978-3-030-97042-0_1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/108787
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
268490

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