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The Management of Luxury : A Practitioner's Handbook
Series
Marketing in Action
ISBN
978-0-7494-7166-8
Type
book
Date Issued
2014
Abstract
The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations.
The Management of Luxury presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition.
By bringing together the latest academic research and scientifically founded insights The Management of Luxury provides a multicultural, holistic and contemporary perspective on luxury marketing.
The Management of Luxury presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition.
By bringing together the latest academic research and scientifically founded insights The Management of Luxury provides a multicultural, holistic and contemporary perspective on luxury marketing.
Project(s)
Language
English
Keywords
Luxury Goods
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Kogan Page
Publisher place
London, UK
Start page
448
Subject(s)
Eprints ID
229595