Price Framing and Choice Order Effects in Bundle Customization Decisions
Type
conference poster
Date Issued
2016-02-26
Author(s)
Abstract
This research demonstrates that consumers’ satisfaction with a customizable bundle depends on (1) whether the choice options for the bundle components are presented simultaneously or sequentially and (2) whether (or not) detailed segregated prices for all choice options are provided in addition to the total price of the bundle configuration.
Language
English
HSG Classification
contribution to scientific community
Publisher
Society of Consumer Psychology
Publisher place
St. Pete Beach, FL
Start page
60
End page
60
Pages
1
Event Title
Society for Consumer Psychology (SCP) Winter Conference 2016
Event Location
St. Pete Beach, Florida, USA
Event Date
25.-27.02.2016
Subject(s)
Division(s)
Eprints ID
250012