Segmenting Travel on the Sourcing of Information

In the study presented here, travellers from Switzerland are segmented on the basis of their information collection. Information plays a special role in tourism. Core elements of a succesful strategy consist of providing convenience and a trustful relation. While elements of convenience are such as easy accessablity and availabilty of customer-tailored information, a trustful relationship is based on people (friends and relatives)and therefore manpower (travel agencies employees, or employees in tourist information agencies)