Editorial
Journal
JMM - The International Journal on Media Management
ISSN
1424-1277
ISSN-Digital
1424-1250
Type
journal article
Date Issued
2001
Author(s)
Schmid, Beat
Glotz, Peter
Wittig Christ, Doerte
DOI
Language
English
Keywords
Customer Care
Media Management
Media Economics
HSG Classification
not classified
Refereed
Yes
Publisher
Institut für Medien und Kommunikationsmanagement, MCM
Publisher place
St. Gallen
Volume
3
Number
2
Start page
55
URL
Subject(s)
Division(s)
Eprints ID
9285
File(s)