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Emmi: How a Swiss Dairy Company Conquered the US Market
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Emmi: How a Swiss Dairy Company Conquered the US Market
ISBN
978-1-5297-7856-4
Type
book section
Date Issued
2023
Author(s)
Kristina Kleinlercher
Thomas Rudolph
Editor(s)
D. M. Phillips
Language
English
Book title
Marketing Strategy & Management
Publisher
Sage Publications Ltd
Start page
486
End page
493
Pages
7
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/117677