RFID Data Analytics in Apparel Retail

The growing interest in the use and application of Radio Frequency Identification (RFID) on the part of the retail industry in recent years has sparked an intensive debate in academia and practice on the benefits to be expected. A large number of white papers, articles in trade journals, and research contributions have discussed the impact of RFID on supply chain performance. The majority of prior works has so far concentrated on operational efficiency gains from RFID-based process automation. In contrast, our research is motivated by the question, to what extent retail companies can draw benefits beyond simple efficiency gains from the analysis of large amounts of RFID data.