PostFinance: Development and Piloting of a Mobile Payment Solution in Switzerland

For most companies, turning the dream of mobile payments into reality has long met with frustration. M-payment, shorthand for using a cellphone to pay for goods and services, has evolved into a highly convenient process that turns cellphones into one-step instant payment devices. Mobile payments are catching fire in Japan and Korea, but have so far failed to spark much interest and success in Europe. Analysing the business model of mobile payment solutions by providing insight into a recent endeavour by the Swiss financial service provider PostFinance to set up a successful m-payment system, this case illustrates business models and key success factors of mobile payment systems.

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For more information on the corresponding teaching notes see:
http://www.ecch.com/casesearch/product_details.cfm?id=72420