The study examines the role of imitation on innovative business model design. Thereby we differentiate between imitation breadth - imitating from the industry leader - and imitation scope - imitating from business model innovators outside the dominant industry logic. An analysis of 173 new ventures suggests that imitation breadth and imitation scope have an inverted u-shaped relationship on innovative business model design. Furthermore our findings propose that both elements together have an additional positive effect on innovative business model design. An additional analysis demonstrates that innovative business model design is positively related to venture performance. Thus the results support the importance of two forms of imitation on business model innovation and thus venture performance.
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ACAD MANAGE PROC January 2013 (Meeting Abstract Supplement)
Academy of Management (AOM)
73rd Academy of Management Annual Meeting (AOM) 2013 "Capitalism in Question"