Gaining Competitive Advantage through Standardization and Differentiation of Services
Type
conference paper
Date Issued
1998-01-01
Author(s)
Huber, Frank
Braunstein, Christine
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Start page
290
End page
296
Pages
7
Event Title
Annual Conference of the Academy of Marketing Science
URL
Subject(s)
Division(s)
Eprints ID
2743