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Marketinginstrument mit Potenzial
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Marketinginstrument mit Potenzial
Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2013-01
Author(s)
Reinecke, Sven
DOI
10.1365/s11621-013-0182-5
Language
German
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
30
Number
1
Start page
1
End page
1
Pages
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/89785
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
241626
File(s)
Marketinginstrument mit Potenzial.pdf (417.23 KB)
Scopus© citations
0
Acquisition Date
May 28, 2023
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