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Markenführung für Investitionsgüter: Kompetenz- und Vertrauensmarketing
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Markenführung für Investitionsgüter: Kompetenz- und Vertrauensmarketing
Journal
Berichte und Materialien
Type
journal article
Date Issued
1993
Author(s)
Belz, Christian
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Forschungsinstitut für Absatz und Handel
Publisher place
St. Gallen
Number
2/1993
Start page
27
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64262
Subject(s)
other research area
Division(s)
IMC – Institute for M...
Eprints ID
48573
File(s)
Markenführung für Investitionsgüter_1993.PDF (683.73 KB)