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  4. Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
 
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Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes

Type
conference speech
Date Issued
2016-10-27
Author(s)
Boller, Daniel  
Schlager, Tobias  
Franke, Nikolaus
Herrmann, Andreas  
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Berlin
Event Title
Association for Consumer Research Conference
Event Location
Berlin
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/103776
Subject(s)

social sciences

business studies

Division(s)

ICI - Institute for C...

SEW - Swiss Institute...

Eprints ID
248649

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