Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
Type
conference speech
Date Issued
2016-10-27
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Berlin
Event Title
Association for Consumer Research Conference
Event Location
Berlin
Subject(s)
Eprints ID
248649