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  4. Marketing by walking around - Jagd nach Events in der Flüssigwelt
 
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Marketing by walking around - Jagd nach Events in der Flüssigwelt

Journal
Jahrbuch Marketing-Kommunikation
Type
journal article
Date Issued
1996
Author(s)
Gross, Peter
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Künzler-Bachmann
Publisher place
Zürich
Volume
7
Start page
21
End page
23
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62763
Subject(s)
  • other research area

Division(s)
  • SfS - Institute of So...

Eprints ID
10172
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