Marketing by walking around - Jagd nach Events in der Flüssigwelt
Journal
Jahrbuch Marketing-Kommunikation
Type
journal article
Date Issued
1996
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Künzler-Bachmann
Publisher place
Zürich
Volume
7
Start page
21
End page
23
Pages
3
URL
Subject(s)
Division(s)
Eprints ID
10172