Managing Across Substitute Categories
Type
conference paper
Date Issued
2010-06-01
Author(s)
Keller, Jens
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
The Six Senses: The essentials of marketing
Publisher
EMAC European Marketing Academy
Publisher place
Brüssel
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
URL
Subject(s)
Division(s)
Eprints ID
62169