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Managing Across Substitute Categories
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Managing Across Substitute Categories
Type
conference paper
Date Issued
2010-06-01
Author(s)
Keller, Jens
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
The Six Senses: The essentials of marketing
Publisher
EMAC European Marketing Academy
Publisher place
Brüssel
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96400
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
62169
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