Consumerization : IT Innovations from the Consumer Market as a Challenge for Corporate IT

In the ICT sector, innovations have for a certain time initially appeared in the consumer market (Innovation first on consumer market; Terryn 2011, p. 1).One result of this is that company staff have more experience in the use of innovative information and communication technology for private purposes, and that they also expect the same usage patterns in the corporate environment (Holtsnider and Jaffe 2012, pp. 271272).The fact that in the perception of the staff the infrastructure provided in companies does not sufficiently fulfill these expectations is driving the corporate adoption of consumer market technologies (Finell 2010; Davenport 2005). A high level of user-friendliness (so-called User Experience) and provision of new application options (Vogel et al. 2010, p. 26;Holtsnider and Jaffe 2012, pp. 271272), both paramount aspects for private use, are being used as evaluation criteria for corporate use (see Fig. 1). A high level of user-friendliness, for example, is provided by intuitive operating concepts (e.g., via touch screens or intuitive menu).