Was It Really That Good? How Written Customer Feedback Impacts Customer Evaluations, Attitudes and Evaluations
Type
conference paper
Date Issued
2019-02
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
American Marketing Association (AMA) Winter Conference
Event Location
Austin, USA
Event Date
February 22nd – February 24th
URL
Subject(s)
Division(s)
Eprints ID
256685
File(s)