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  4. Business Model Diversification in Multi-business Firms: Performance Implications from Business Model Diversification Scope
 
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Business Model Diversification in Multi-business Firms: Performance Implications from Business Model Diversification Scope

Type
conference paper
Date Issued
2021
Author(s)
Mader, Sascha
Frankenberger, Karolin
Abstract (De)
Multi-business firms can employ the same business models in multiple product markets. Simultaneously, they can employ multiple business models in the same product market. Yet, performance implications from this have been neglected so far. This study draws two dimensions of business model diversification in multi-business firms to examine the performance implications from employing multiple business models in multiple product markets: (1) business model-specific product market diversification scope and (2) product market-specific business model diversification scope. Taking an organizational learning perspective, we suggest that business model diversification enables multi-business firms to gain and exploit experiences across various contexts, positively moderating their business units’ performance.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
SMS 41st Annual Conference
Event Location
Toronto
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111156
Subject(s)
  • business studies

Division(s)
  • EMBA - Executive MBA

  • IfB - Institute of Ma...

Eprints ID
264627
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