Key-Account Management (KAM) "revisited" 12 Thesen
Journal
Marke 41
ISSN
1866-5438
Type
journal article
Date Issued
2015-03-23
Author(s)
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
MIM Marken Institut München
Publisher place
München
Number
1
Start page
14
End page
17
Pages
4
URL
Subject(s)
Division(s)
Eprints ID
240016
File(s)