Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales
Type
conference paper
Date Issued
2016
Author(s)
Levav, J.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Society for Consumer Psychology (SCP) Winter Conference 2016
Event Location
St. Pete Beach, Florida, USA
Event Date
2016
Subject(s)
Division(s)
Eprints ID
256828