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  4. Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales
 
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Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales

Type
conference paper
Date Issued
2016
Author(s)
Hildebrand, Christian  
Levav, J.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Society for Consumer Psychology (SCP) Winter Conference 2016
Event Location
St. Pete Beach, Florida, USA
Event Date
2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/105156
Subject(s)

business studies

Division(s)

IBT - Institute of Be...

Eprints ID
256828

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