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Strategische Bedeutung und organisatorische Verankerung des Key Account Management
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Strategische Bedeutung und organisatorische Verankerung des Key Account Management
ISBN
3-636-03013-2
Type
book section
Date Issued
2005
Author(s)
Schmitz, Christian
Editor(s)
Zupancic, Dirk
Bussmann, Wolfgang F.
Belz, Christian
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Best Practice im Key Account Management
Publisher
Redline Wirtschaft
Publisher place
Frankfurt am Main
Start page
154
End page
166
Pages
13
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85808
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
37163
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