This article intends to provide an overview of the most prominent definitions, basic concepts and applications of the term Web 2.0. In addition to the seven principles outlined by O`Reilly, this article will investigate Anderson's long tail concept, issues of transparency and the effects of an interconnected user base on E-Business. Later, the focus will shift from the concepts of Web 2.0 towards the social software applications of this new Web era. Blogs, social network sites, wikis, folksonomies and virtual worlds will be explained and their (potential) relevance to E-Business will be outlined. The article closes with a brief discussion about the future research directions of Web 2.0 for successful E-Business.
Language
English
Keywords
Web 2.0
Social Software
Business Models
Blogs
Social Network Sites
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Encyclopedia of E-Business Development and Management in the Global Economy