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Taking the Complexity Out of Complex Product Customization Decisions
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Taking the Complexity Out of Complex Product Customization Decisions
Type
conference paper
Date Issued
2012
Author(s)
Hildebrand, Christian
Landwehr, Jan R.
Herrmann, Andreas
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Advances in Consumer Research (ACR)
Event Location
Vancouver, Canada.
Event Date
2012
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/92550
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256841
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