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  4. The Role of Social Media Influencers in Tourism Research: A Derivation of a Processual-Model of Influencing, Influencer Characteristics, and Research Operationalisations
 
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The Role of Social Media Influencers in Tourism Research: A Derivation of a Processual-Model of Influencing, Influencer Characteristics, and Research Operationalisations

Type
conference paper
Date Issued
2021-08-30
Author(s)
Gasser, Florian
Abstract
What is the current status quo of the decision-making impact of Social Media Influencers (SMI) in Tourism Research? A mixed research approach is chosen to partially explain the appetitive or aversive influence of SMI and their messages on recipients in the tourism context. This approach applies a comprehensive literature analysis and a positivistic SO(MOA)R model, which is adapted by context factors regarding the effects of digitalization and eWord-of-mouth. Preliminary results reveal that there are no comprehensive answers regarding context-related influences of SMI in tourism so far. Finally, influencers, their characteristics, and research operationalizations are categorized, and a first Processual-Model of Influencing in tourism research was established. These findings still reveal numerous research gaps and serve as a reference point for future research efforts.
Language
English
HSG Classification
contribution to scientific community
Event Title
AIEST Annual Conference 2021
Event Location
University of Applied Sciences Lucerne, Switzerland
Event Date
29.08.-01.09.2021
Official URL
https://www.aiest.org/
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/110073
Subject(s)
  • social sciences

  • behavioral science

  • business studies

Division(s)
  • IMP - Institute for S...

Additional Information
AIEST PHD AWARD for the best PhD candidate contribution (1st runner up)
Eprints ID
264626
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