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  4. Marketing control in international HQs-subsidiary working relationships: The role of environmental uncertainty
 
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Marketing control in international HQs-subsidiary working relationships: The role of environmental uncertainty

Series
Jena research papers in business and economics
Type
book
Date Issued
2009
Author(s)
Helm, Roland
Schmitz, Christian
Kreiter, Susanne
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Univ., Wirtschaftswiss. Fak.
Publisher place
Jena
Number
2009,12
Start page
27
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76936
Subject(s)
  • business studies

Division(s)
  • IMC – Institute for M...

Eprints ID
209840
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