Sex sells? How Gender Moderates the Effects of Arousing Advertising Stimuli on Purchase Intention and Willingness to Pay
ISBN
978-87-92569-011
Type
conference paper
Date Issued
2010-06-04
Author(s)
Behn, Björn
Benz, Viola
Nenninger, Jenna
Hubert, Marco
Editor(s)
Beckmann, Suzanne C.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
The Six Senses: The essentials of marketing
Publisher
Copenhagen Business School
Publisher place
Copenhagen
Start page
40
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
URL
Subject(s)
Division(s)
Eprints ID
221721