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  4. Product and Service Bundling Decisions and their Effects on Purchase Intention
 
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Product and Service Bundling Decisions and their Effects on Purchase Intention

Journal
Pricing Strategy & Practice
ISSN
0968-4905
Type
journal article
Date Issued
1997
Author(s)
Herrmann, Andreas
Coulter, Robin Higie
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Publisher
MCB University Press
Publisher place
Bradford
Volume
5
Number
3
Start page
99
End page
107
Pages
9
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62087
Subject(s)
  • other research area

Division(s)
  • ICI - Institute for C...

Eprints ID
2887
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