Product and Service Bundling Decisions and their Effects on Purchase Intention
Journal
Pricing Strategy & Practice
ISSN
0968-4905
Type
journal article
Date Issued
1997
Author(s)
Coulter, Robin Higie
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Publisher
MCB University Press
Publisher place
Bradford
Volume
5
Number
3
Start page
99
End page
107
Pages
9
URL
Subject(s)
Division(s)
Eprints ID
2887