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  4. Crossing the Rubicon: Driving adoption of novel business models in established firms
 
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Crossing the Rubicon: Driving adoption of novel business models in established firms

ISBN
978-952-265-928-6
Type
conference paper
Date Issued
2016-06-21
Author(s)
Villinger, Marc
Jung, Reinhard
Abstract
Business model innovation is a crucial task for established firms, as they need to be able to adapt to increasingly dynamic market environments and foster innovation proactively. However, many incumbent managers struggle with inertia and cognitive barriers hindering adoption of forward-looking business models. Extant business model literature offers methods, which promote thinking outside the realms when designing novel business models. However, there are little insights yet on how to avoid falling back into the trap when converting novel designs into an operative business. By building on the recently emerging cognitive view on business models as well as on theory from cognition in strategy and psychology, we design a process model. The approach aims at mitigating cognitive barriers while assessing required actions for the commercialization of novel business models, which typically needs to be supported by middle management. We evaluate the artifact based on a longitudinal, in-depth case study with a large firm from the enterprise application software industry.
Language
English
Keywords
Business model
business model innovation
business model adoption
case study
cognitive barriers
cognitive view
constructive dialogue
design science
established firms
middle management
HSG Classification
contribution to scientific community
HSG Profile Area
None
Book title
Proceedings of the XXVII ISPIM Conference
Publisher
ISPIM International Society for Professional Innovation Management
Start page
1
End page
32
Event Title
XXVII ISPIM Innovation Conference 2016
Event Location
Porto, Portugal
Event Date
19.-22.06.2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104203
Subject(s)
  • business studies

Division(s)
  • ITEM - Institute of T...

  • IWI - Institute of In...

Eprints ID
249098
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