From Flow Analysis to Shared Insight to Planning for Impact: The Development Campaign of Altdorf (CH) Pietro Beritelli
ISBN
978-1-83867-071-9
Type
book section
Date Issued
2020
Author(s)
Abstract
Developing places bears several challenging questions such as: “How can strategic initiatives be identified? How can we purposefully link businesses, attractions, and living spaces? How must we shape the environment of a place so that it allows for the emergence of a ‘good atmosphere’?” The case of Altdorf (CH) presents how a community first identified current activities by reconstructing flows of visitors. By doing so, they assessed the quality of services and the overall feeling about the town. Imminent new projects such as the enlargement of the main train station with the development of a new business centre as well as the new traffic concept in the town centre have triggered a new design of the place. This implied involving actors at different stages and combining spatial configuration and trajectories, infrastructure, services and heritage in a meaningful way. The case of Altdorf presents a practical and straightforward way of making the complexity and dynamics of a place well understandable to every person involved.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Publisher
Emerald Publishing
Number
Vol. 16
Start page
195
End page
207
Subject(s)
Eprints ID
259250