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Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.
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Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.
Type
conference paper
Author(s)
Herhausen, Dennis
Ludwig, Stephan
Wulf, Jochen
Grewal, Dhruv
Schögel, Marcus
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Interactive Marketing Research Conference.
Event Location
Vrije Universiteit Amsterdam.
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/116481
Subject(s)
business studies
Division(s)
IMC – Institute for M...
IWI - Institute of In...
Eprints ID
255545
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