English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Cumulus: the development of a loyalty card scheme
Export
Statistics
Options
Cumulus: the development of a loyalty card scheme
Series
A European casebook
Type
case study
Date Issued
2000
Author(s)
Rudolph, Thomas
Busch, Sebastian
Editor(s)
Phillips, C.
Pruyn, A.
Kestemont, M.
Language
English
Keywords
loyalty cards
retailing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
John Wiley & Sons
Publisher place
London
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74898
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34831