The case depicts the tension loaded conflict the 260-year-old German family-equity company Franz Haniel & Cie. GmbH (Haniel) deals with: On the one hand, there is the value system of a family-owned company with family members committed to the values of the 'honorable businessman' and on the other hand there is a company trying to build a diversified portfolio with the professionalism of a private-equity investor. Haniel’s mission 'Enhancing value - living out values' truly creates tension.