The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies
Type
conference paper
Date Issued
2008-05-27
Author(s)
Arndt, Oliver
Abstract
forthcoming
Language
English
Keywords
Strategic Orientation
Business Strategies
Market Orientation
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
URL
Subject(s)
Division(s)
Eprints ID
43510