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  4. The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies
 
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The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies

Type
conference paper
Date Issued
2008-05-27
Author(s)
Mühlmeier, Silke
Arndt, Oliver
Tomczak, Torsten
Schögel, Marcus
Abstract
forthcoming
Language
English
Keywords
Strategic Orientation
Business Strategies
Market Orientation
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78337
Subject(s)
  • business studies

Division(s)
  • ICI - Institute for C...

  • IMC – Institute for M...

  • ITEM - Institute of T...

  • EMBA - Executive MBA

Eprints ID
43510
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