The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers
Type
conference paper
Date Issued
2001-09-16
Author(s)
Einwiller, Sabine
Language
English
HSG Classification
not classified
Refereed
No
Event Title
8th Research Symposium on Emerging Electronic Markets (RSEEM2001)
Event Location
Maastricht NL
URL
Subject(s)
Eprints ID
12929