Customer Regain Management in E-Business: Processes and Measures
Type
book section
Date Issued
2003
Author(s)
Helfert, Markus
Herrmann, Clemens
Zellner, Gregor
Research Team
IWI1
Language
English
Keywords
Customer Relationship Management
Kundenbindung
Kundenrückgewinnung
Prozesse im Beziehungsmanagement
HSG Classification
not classified
Refereed
No
Book title
Proceedings of CollECTeR (Europe) Conference 2003
Start page
97
End page
110
Pages
14
URL
Subject(s)
Division(s)
Eprints ID
214008
File(s)