The impact of interpersonal communication on brand loyalty
Type
conference paper
Date Issued
2008-04-15
Author(s)
Brexendorf, Tim
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
4th Thought Leaders International Conference on Brand Management
Event Location
Birmingham
Event Date
15.-16.04.2008
URL
Subject(s)
Division(s)
Eprints ID
43157