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The impact of interpersonal communication on brand loyalty
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The impact of interpersonal communication on brand loyalty
Type
conference paper
Date Issued
2008-04-15
Author(s)
Brexendorf, Tim
Mühlmeier, Silke
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
4th Thought Leaders International Conference on Brand Management
Event Location
Birmingham
Event Date
15.-16.04.2008
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78463
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
43157