Digital sales enablement and value creation in the age of the empowered buyer
Type
presentation
Date Issued
2020-04-27
Author(s)
Abstract
Presentation on enabling value conversations and value creation activities with digital, mobile solutions and in-app tools.
Language
English
Keywords
Digital Sales Enablement
Storytelling
B2B
App
Value Creation
Digitale Vertriebsunterstützung
Sales Transformation
HSG Classification
contribution to education
Event Title
Co-Creating Value with Strategic Customers (MUG)
Event Location
Universität St.Gallen
Event Date
27.04.2020
URL
Subject(s)
Division(s)
Eprints ID
260290