Capturing Value in the Internet of Things
Marketing Review St.Gallen
The Internet of Things (loT) promises to deliver enormous business value. More specifically, loT solutions disrupt existing business models by opening up novel service opportunities. In order to help companies understand the opportunities and challenges of this development, we shed light on different loT revenue models. Based on an inductive case study approach, we identify nine direct and indirect revenue patterns. The different types of revenue patterns all use loT-enabled services to create value for customers; the extent and the monetization of services, however, vary.
contribution to scientific community
HSG Profile Area
SoM - Business Innovation