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  4. Customer Integration into the Front-End of New Product Development: Strategic Learning's from Extreme Programming
 
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Customer Integration into the Front-End of New Product Development: Strategic Learning's from Extreme Programming

Type
conference paper
Date Issued
2005-10-23
Author(s)
Gassmann, Oliver  
Sandmeier, Patricia
Wecht, Christoph  
Abstract
The contribution of this paper concentrates on new insights and concepts for the strategic exploitation of customer knowledge in the innovation front-end of industrial NPD projects. Therefore the Extreme Programming (XP) method from software engineering is explored where customers are considered continuously and from the very first NPD activity into the process, allowing the full integration of their potential contribution to NPD.
Funding(s)
FRONT END  
Language
English
Keywords
Innovation process
customer integration
customer integration strategy
Extreme Programming
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Blackwell
Start page
7
Event Title
25th Annual Conference of the Strategic Management Society (SMS)
Event Location
Orlando
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84314
Subject(s)

other research area

Division(s)

ITEM - Institute of T...

Eprints ID
29315

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