Marketing Innovation Lab: Management von Marketinginnovationen bei der BMW Group
Journal
Marketingtrends erkennen und gestalten
Type
newspaper article
Date Issued
2003
Author(s)
Koch, Markus
Borbe, Stefan
Kumar, Sonal
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Number
1
Start page
29
End page
34
Pages
6
URL
Subject(s)
Division(s)
Eprints ID
34362