While there are strong stakeholders at universities arguing for increasing efforts to improve the research record, innovative actions for a corresponding commitment on teaching and learning are less frequent. In many cases, this issue is left to the discretion of individual teachers. In order to improve teaching and learning at universities, this approach does not seem to be appropriate. Rather, actions on different dimensions have to be organized, ranging from the individual, interactional, and institutional level of a university. The different perspectives on analysis and action are assembled in a construct called "learning cultures." This term covers the various dimensions impacting on student learning. The article provides a definition of "learning cultures," which will then be explained. Based on the explicated notion, a conceptual frame is put forward covering the key features of "learning cultures." Finally, some ideas are given providing some preliminary answers on how to shape learning cultures at the strategic level at universities