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Role of Customer Equity Metrics within Strategic Decisions
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Role of Customer Equity Metrics within Strategic Decisions
Type
working paper
Date Issued
2007
Author(s)
Keller, Jens
Reinecke, Sven
Language
English
HSG Classification
not classified
Refereed
No
Publisher
-
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81684
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
39458