Erlebnis-Marketing: Angebots-Differenzierung durch Emotionalisierung
Journal
Thexis
ISSN
0254-9697
Type
journal article
Date Issued
1988
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Number
1.1988
Start page
31
End page
41
Pages
11
Subject(s)
Eprints ID
35123