B2B Storytelling in the Digital Age – Digital Sales Enablement and Value Creation
Type
presentation
Date Issued
2017-09-18
Author(s)
Abstract
Session Focus: the role that digital sales enablement & storytelling can and should play in a strategic customer and value creation context.
Keywords
Digital Sales Enablement
Storytelling
B2B
App
Value Creation
Digitale Vertriebsunterstützung
Sales Transformation
Value Based Selling
HSG Classification
contribution to education
Event Title
Global Account Manager Certification Program (GCP)
Event Location
Executive Campus HSG (WBZ)
Event Date
18.09.2017
Subject(s)
Division(s)
Eprints ID
251747