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  4. Are Rural Residents the Real E-Mobility Pioneers? Adoption and Willingness to Pay for E-Mobility in Switzerland's Urban and Rural Areas
 
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Are Rural Residents the Real E-Mobility Pioneers? Adoption and Willingness to Pay for E-Mobility in Switzerland's Urban and Rural Areas

Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2024
Author(s)
Felix Schakols  
;
Peter Giger
;
Marvin Greifenstein  
;
Reto Hofstetter  
Abstract
This study investigates the differences in e-mobility between urban and
rural areas in Switzerland. A survey of 1,037 residents in Switzerland
shows that rural areas favor e-mobility more, despite urban areas
being more environmentally conscious. Rural residents prefer
e-bikes and cars, while urban residents rely on public transport.
These differences suggest the need for tailored e-mobility strategies.
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/122056
Division(s)

IMC – Institute for M...

File(s)
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Thumbnail Image

open.access

Name

MRSG_0125_SPT_Schakols_online.pdf

Size

428.31 KB

Format

Adobe PDF

Checksum (MD5)

16a28547440653a4923c2990afc51775

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