Are Rural Residents the Real E-Mobility Pioneers? Adoption and Willingness to Pay for E-Mobility in Switzerland's Urban and Rural Areas
Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2024
Author(s)
Abstract
This study investigates the differences in e-mobility between urban and
rural areas in Switzerland. A survey of 1,037 residents in Switzerland
shows that rural areas favor e-mobility more, despite urban areas
being more environmentally conscious. Rural residents prefer
e-bikes and cars, while urban residents rely on public transport.
These differences suggest the need for tailored e-mobility strategies.
rural areas in Switzerland. A survey of 1,037 residents in Switzerland
shows that rural areas favor e-mobility more, despite urban areas
being more environmentally conscious. Rural residents prefer
e-bikes and cars, while urban residents rely on public transport.
These differences suggest the need for tailored e-mobility strategies.
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