Interaktive Marketingkommunikation
ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Walter, Verena
Editor(s)
Arndt, Oliver
Walter, Verena
DOI
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
337
End page
352
Pages
16
URL
Subject(s)
Division(s)
Eprints ID
46714
File(s)