The Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Information
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2008-08-15
Author(s)
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Valdosta, Ga
Volume
36
Number
2009
Start page
705
End page
706
Pages
2
Subject(s)
Division(s)
Eprints ID
46742