Using Customer Equity to Determine Optimal Multi-Channel Strategies
Type
conference paper
Date Issued
2008-08-10
Author(s)
Editor(s)
Kamins, Michael
Language
English
Keywords
Service
Retailing
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
American Marketing Association
Volume
Volume 20
Start page
443
End page
444
Pages
2
Event Title
American Marketing Association Summer Educators' Conference 2009
Event Location
San Diego
Event Date
07.-10.08.2009
Subject(s)
Division(s)
Eprints ID
50884